This year's Hall of Frames (HOF) took place in September in the former paper factory in Zurich's Sihlcity. During the two-day event, more than 40 eyewear brands and five partner companies offered an impressive variety of beautiful eyewear, innovative products and contemporary services. Managing a trade fair in the current environment, which is still strongly influenced by the pandemic, presented a number of challenges, according to the organisers. The implementation of safety measures included the wearing of masks, the addition of new disinfection equipment for the spectacle frames and a one-way system.
“This year's HOF was under particular scrutiny from abroad and many compliments were paid for our courage to hold the fair, even in these uncertain times. The foreign interest in HOF was also shown by the number of foreign exhibitors, which this year was significantly higher than in the past.” Hall of Frames, Zurich
Exhibitors includes independent brands and niche suppliers with some exhibitors present for the first time, such as the French brand Lunettes ALF, the Spanish label Parafina Eco-Friendly Eyewear and Covrt Project from the UK. From Switzerland newcomers such as Fassungswerk or Feller with the two brands Feller Frames and Popcorn were present. A survey of exhibitors following the event confirmed the future viability of HOF: When asked whether they were planning to participate again next year, only one single exhibitor answered "no".
In 2021, the event will take place on 12th and 13th September at The Garden Rooms in the new Zurich Convention Center.