HALL OF FRAMES confirmed for September in Zurich Convention Centre

June 30, 2021

The latest edition of the Hall of Frames will take place in mid-September at the newly renovated Zurich Convention Centre. The fair promises a chance to re-discover the latest trends and innovations on 12 and 13th September in a relaxed and vibrant atmosphere. As a long established platform, the Hall of Frames supports and promotes the exchange between independent eyewear manufacturers and opticians. After four years of total renovation, the Zurich Convention Centre offers a unique place to stage the fair. The new garden hall wing faces the lake and offers a panoramic restaurant with views of the lake and the Swiss mountains from a spacious new terrace. Like Hall of Frames, the Zurich Convention Centre pursues a sustainable climate strategy, following the principle of «avoiding unnecessary emissions and offsetting unavoidable emissions». For the second time, Reize Optik - presenting the brand Nikon - is the main partner of the fair. Also returning as partners to this year's Hall of Frames are Dynoptic, an alliance of around 100 owner-operated opticians from all over Switzerland, and Studio Arenas. Architect Martha Arenas from Basel and her team create creative environments and set the scene not only for products but also for entire rooms.


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