MIDO 2021 has dropped its traditional February dates to schedule a June show in 2021. Fair organisers describe the change as “a sensible choice, driven with the aim of ensuring exhibitors and visitors an exhibition offering peak international traffic potential and profitable business transactions.” The show’s well-known international reach encouraged the organizers to make what they call a bold, decisive choice, rescheduling MIDO 2021 to Saturday 5th June to Monday 7th June at Fiera Milano. The hope is that the arrival of summer will make for safer travel between countries, confirming MIDO as a pivotal force behind the industry’s business activities.
“Considering that more than half of the exhibitors and visitors typically come from 160 countries around the world – stated Mido president, Giovanni Vitaloni – it seems fairly clear that an international trade show scheduled prior to June could put their participation at risk.
Therefore, MIDO 2021 in June is the best choice to get us back to our mission – to organize and maximize the opportunities for international trade, bringing new luster and vitality to this key sector.
We have no doubt – concluded Vitaloni – that our Italian and international visitors will appreciate the opportunity to visit Milan while the weather is fine and we reaffirm our intention to celebrate MIDO’s 50th anniversary in an atmosphere of regained peace of mind.”