A meeting point for eyewear labels and opticians arranged by the founder of Miga Studio Eyewear (Italy) – Alessandro Fedalto and a selection of independent eyewear brands and designers – took place in Italy at Villa Avanzi, Lake Garda, on 7th September 2020. The day-long event was designed to give opticians and eyewear brands a chance to reunite after many months without the usual trade fairs which were cancelled due to the pandemic, and to find a moment to discover new designs in a relaxing, pleasant and informal atmosphere – while respecting new safety measures and social distancing. The event featured more than 20 eyewear brands from Italy, UK, France, Germany, USA and Portugal including the emerging labels Leinz from Berlin and Covrt Project from London. Over 100 store owners and buyers from Italy and further afield attended the fair.
The following brands exhibited at the Lake Garda event:
VAVA (Portugal) Leinz Eyewear / KERL / Kreuzbergkinder (Germany)
Patrik Hoet (Belgium) Miga Studio/ Soya / Fabbrica Torino / Good’s Eyewear / Nobika / Hapter / W-Eye / Movitra / RETROSUPERFUTURE (Italy) Tavat, Blake Kuwahara (USA) Carin (Korea) Emanuelle Khanh / Baars (France) Covrt Project (UK), EYEVAN 7285 (Japan)
Beate Leinz, owner & designer, LEINZ, BERLIN
Thanks to the amazing work of the organization team our clients but also us exhibitors could really enjoy the ambience of the traditional Venetian style Villa Avanzi and also delicious food and drinks. It has been a great opportunity to meet wonderful people and also future customers in a very relaxed atmosphere. "Enjoy eyewear again" sounds promising to become an interesting format to connect independent eyewear labels with openminded opticians who love to research for design products and discover the most recent eyewear for their own important clientele. We are looking forward to the next appointment wherever it will take place!
Marcello Martino, creative director, COVRT PROJECT, LONDON
This event was amazing... and certainly a positive sign for the future. Not only was it about presenting our collection. It was also about new friendships. The selection of brands was very different yet complementary... for the same customers.
Piero Buono, founder, GOOD’S EYEWEAR, ITALY
“...this was an important chance in this period to spread some “cautious” optimism ...it was further confirmation for us that direct contact with our audience is essential to “nurture” the brand’s spirit and communicate our values”.
Alessandro Monticone, owner, FABBRICA TORINO, ITALY
I had a very positive feeling about the event. The format was informal with space for personal meetings in a very relaxed atmosphere....these are ideal conditions for getting to know a label more deeply and for making comparisons, difficult to find in a traditional fair.....it was a chance for the opticians to get to know the people and the concepts that are behind a brand and their products...”.