MIDO 2021 moves online

March 23, 2021

Giovanni Vitaloni, President of MIDO

Organisers of the MIDO trade show have announced that the physical fair slated for June 2021 will move to a digital event.

In an online press conference Giovanni Vitaloni announced that the current pandemic situation does not allow MIDO 2021 to go ahead as a physical event in Milan. The in-person show will be back in 2022, with new dates announced from 12 to 14th February (2022).

“It’s now more than a year since the beginning of the pandemic in Italy and regrettably, the public health situation, not only in our country, is still critical – began Vitaloni. The infection rate is still high, and the variants and the problems related to vaccine production and distribution have caused additional difficulties. International travel is currently limited; last October we were optimistic about the coming months but the reality is proving to be very different. Trade shows, at present, are still banned”.

“We have therefore decided – continued the President – not to wait any longer and to make another tough decision, dictated by our sense of responsibility towards exhibitors and visitors, because we believe that MIDO must continue to be an event that stands out on the world stage as unique, aware of its role as the driving force of the economy in this sector. Our main objective is to safeguard the international character of the event and the show itself, to promote and enhance the eyewear industry and to create important business and meeting opportunities”.
Talking about the next live edition in Milan in February, Vitaloni stated: “MIDO 2022 will at last be an occasion for sharing the reconstruction, enthusiasm and energy which we are all striving to set in motion in order to revive one of the most important segments of our country’s economy. We pay close attention to the evolution of the pandemic, constantly monitoring the needs of exhibitors and visitors. Obviously, once it is possible to hold in-person events again, we will not hesitate to do so”.
Vitaloni indicated that the event scheduled for 5 to 7 June 2021, will go ahead as a digital MIDO.  In addition to the platform dedicated to exhibitors and buyers, this will include a “TV format” providing the opportunity to share projects and proposals, reassess the sector, analyze economic and social themes, discuss trends and new developments through high-profile figures and interactive events.

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