The UK’s largest optical event, 100% Optical, now open for registration, is promising a bigger, bolder, brighter “one stop show”. The fair will kick off the New Year by opening its doors slightly earlier, between 12-14th January at ExCel London, and will be the place in the UK to spot new looks and discover new brands, innovations and new opportunities.
“Our one stop show offers visitors a journey of discovery by showcasing the biggest ever collection of brands and suppliers under one roof, alongside the opportunity to gain invaluable CET points as part of a world class education programme”.
Nathan Garnett, Event Director
Brand new for 2019 is an Eyewear Week initiative running from 7-13th January, where 100% Optical aims to generate public awareness around eyewear trends and technology by highlighting the latest designs from established brands and up-and-coming designers.
The Equipment Hub will be the biggest yet as it represents a particular area of growth and interest for the industry. Visitors will discover over 130 new eyewear, equipment, lenses and business services brands confirmed for 2019. Topcon, International Eyewear, Dunelm, Mainline Instruments, Lafont and Hanson Instruments are new additions; 75 per cent of the floor space has already been snapped up.
The AOP awards and Royal College of Art Design competition also return for 2019, alongside ample business networking and socialising opportunities, plus the “after party” on Saturday night.