100% Optical returned to the ExCeL London last weekend, for a three-day event at the popular London venue. A record 10,657 attendees visited the UK’s largest optical event - a 10% year-on-year increase on its previous record attendance. The show included exhibitor launches, more independent and international eyewear designers than previously, an education programme of CPD seminars, catwalk shows, awards - and a popular celebrity guest appearance from Dame Prue Leith. Backed by the industry’s leading organisations, 100% Optical had its strongest exhibitor line-up to date, claim the organisers, highlighting an expanded focus on contact lenses; its annual Love Eyewear Awards ceremony; and more networking opportunities - alongside exclusive show offers, workshops and debates curated by show partners. Nathan Garnett, Event Director, commented after the show: “This year's show has been a phenomenal success, from a massive uplift in visitor numbers to the greatest range of top brands in attendance, we couldn’t be happier with the results. The testimonials and rebooks for 2024 give us the motivation to keep growing this show for the benefit of everyone in optics”. Next year’s 10th anniversary 100% Optical dates have been confirmed for 24th to 26th February 2024, while The Association of Optometrists (AOP) and Media 10 have announced that their partnership to deliver 100% Optical has been extended until 2025. As part of its 10th anniversary show for 2024, show organisers have also announced a new dedicated 100% Ophthalmology section and education programme, working with key partners, suppliers, and the NHS to deliver more content for ophthalmologists attending the show.  

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