Two South Tyrolean businessmen, Thomas Oberegger and Klaus Tavella, inspired by breathtaking Dolomite views, founded the original idea for WooDone in 2011.

The brand comprises the Wood and Nature lines by WooDone Collection, the eyewear “handmade in South Tyrol” from a single piece of wood whose origin is certified by the Alto Adige Regional.

Crafted by the expert hands of South Tyrolean artisans, each item in the Wood line is made up of eight layers of particleboard glued one to another, thanks to a custom-developed technology engineered to leave the natural veins of the wood intact, forming a sheet from which the front and temples are then obtained. 

The Nature line expresses the more experimental side of design conception with Bling, Ulmus, Fienum, Roses and Viöl – not just eyewear but special treatments or processes that can be applied to any model in the collection. The Nature frames are a truly distinctive work of art, thanks to a natural glue which makes it possible to adhere real leaves or flowers to the frames.



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